陶城网讯日前，2017全国两会抢占了各大媒体的头条，推动供给侧结构性改革引起了全社会的关注。处于供给侧改革、节能环保政策双重压力下，同时面临严峻出口形势的建陶行业，在第29届佛山陶博会即将开幕之际，如何借助平台力量，洞悉趋势现状，把握新机会，谋求新发展？

        审时度势，化“危机”为机遇

        2016年底，各陶瓷产区“产能过剩、环保风暴、停窑减产”的消息不断；2017年开春，全国各产区陆续进入复产阶段。然而，却有消息称，就广东各产区而言，复产整体推迟近一周；而淄博、临沂、内黄、高安、夹江等多个产区大部分企业，因为环保不达标等原因而停产整顿，点火日期迟迟未定，复产率低。据悉，截止2月中旬，淄博产区开工生产线不足10条……

        与此同时，据海关最新公布的相关统计数据显示，2016年1-12月，我国出口陶瓷砖55.31亿美元，同比下降33.57%，单价从0.45美元/千克下降到0.32美元/千克。其中无釉砖出口17.68亿美元，同比下降52.15%，有釉砖出口37.63亿美元，同比下降18.73%。究其原因，这与全球经济环境低迷、对华反倾销频繁；行业内产能过剩、产品同质化严重、低端品牌相对较多、恶性竞争、企业转型压力大等因素密切相关。

        此外，在当前国家推进供给侧改革的大背景下，钢铁、煤炭、水泥、陶瓷、玻璃、石油、铁矿石、有色金属等行业都存在中低端产品过剩，高端产品供给不足，产品价格、人工成本不断飙升等问题。尤其是陶瓷行业，在节能减排、整体行业品牌、产品质量提升面临巨大压力，亟需企业创新发展，大力推进全产业链整体升级、向价值链高端转移，加强技术改造，提高资源利用率，优化生产力布局。

        业内人士认为，在供给侧改革和节能环保政策的双重影响下，陶瓷行业整体会“去产能，减产量”，这也必将使得未来调整过后的企业供给更稳定，产品更优质，价格也将会提升。对于坚持品质、创新发展的优质企业而言，这无疑是“危机”中的大好机遇。

        精准发力，企业要“慧眼识珠”

        当下，对于陶瓷企业而言，将面临各种各样的发展难题，企业除了要从内因着手，不断提升自身的品牌实力，寻找适合品牌发展的个性化道路之外，更需要一双“慧眼”，集放大镜、望远镜、显微镜功能于一身，融合行业、社会、政府、平台等各类数据、资源，才能洞悉市场发展。

        毫无疑问，专业平台将成为企业在“危机”中“爆发”的最有力、最高效的工具。而举办了16年28届、被称为全球第二、亚洲第一陶瓷展会、中国陶瓷卫浴行业产品市场风向标的佛山陶博会，无疑是企业面向世界展示最新、最先进产品和技术的平台，也是国内外品牌竞技、交流的大好舞台，更是企业开拓市场、打造品牌、展示产品的绝佳机会！而能够稳定、持续参展佛山陶博会，更是企业产能合理、产品优质、稳健发展的最有力的证明，帮助企业提高经销商和终端买家对品牌的认可和信赖。

        在“酒香也怕巷子深”的当下，要在行业立稳脚跟，掌握话语权，主动出击、积极营销推广、抱团发展是关键。作为专业商贸平台的佛山陶博会，也将在第29届展会期间，打造第二届中国陶瓷卫浴产区峰会，加强各产区、各产区企业之间的紧密合作，共谋未来发展之路；通过举办优秀参展商评选、最具人气产品评选，为参展企业带来更高的关注度的同时，更能帮助企业了解行业产品趋势，适当调整产品战略，促进品牌优化提升。

        中外合作，专业平台为国际买家“保驾护航”

        2016年，全球经济局势动荡，直接导致贸易形势持续低迷，购买力下降，与此同时，国家建设发展缓慢，对瓷砖需求也大大减少。而持续不断的反倾销调查，更是对中国瓷砖出口造成了巨大的威胁。更甚者，行业资深人士尹虹博士表示，意大利报道“中国瓷砖含有剧毒致癌物资与铅”事件被肆意扩大、无限诋毁，导致行业危机出现。

        同时，在中国陶瓷行业巨变下，作为行业专业平台的佛山陶博会，肩负着帮助企业拓展国际市场的重任，同时也是国际买家客观、深入了解中国瓷砖，了解中国陶瓷企业，更好与优质企业对接合作的重要桥梁。在即将到来的第29届佛山陶博会，组委会将组织韩国等国际采购团、香港室内设计师团、佛山陶瓷鉴赏团等专业采购团到会，深入展会现场进行参观，用事实说话。同时，精心策划黄金会员交流沙龙等活动，搭建参展商和国内外忠实买家交流的桥梁，促成双方合作。

        变中求存，渠道商要“睿智选择”

        作为直接面对终端客户的最大渠道商，经销商、工程采购商面临着诸多的困难和困惑。厂家价格的调整、材料领域深度改革、终端客户不买账等问题层出不穷。想要在当下的巨变中获得生存，经销商、工程采购商等群体，就必须努力转变思路与模式，加强团队建设与有效沟通，同时积极拥抱诸如佛山陶博会等专业大平台，寻求帮助。充分利用平台的优势与资源，甄选更优质的品牌进行合作，而不是故步自封、得过且过，否则将被市场淘汰。

The twenty-ninth session of the Foshan ceramic Expo is about to open: energy saving + supply side reform

    The opening of the twenty-ninth Foshan ceramic Expo
    The day before the 2017 national city network, NPC and CPPCC occupy the major media headlines, promote the supply side structural reforms attracted the attention of the whole society. In the supply side reform, energy saving and environmental protection policies under the double pressure, facing a severe export situation of ceramic industry at the same time, in the twenty-ninth session of the Foshan Fair opening ceremony, how to use the platform strength, insight into the trend, seize new opportunities, seek new development?
    Size up the situation, the crisis as an opportunity
    By the end of 2016, the ceramic production overcapacity, environmental protection storm, stop the kiln production "news constantly; the spring of 2017, all areas of the country have entered the production stage. However, there is news that the Guangdong various areas, the overall production delay of nearly a week; and Zibo, Linyi, Neihuang, high security, Jiajiang and other areas of most enterprises, because of environmental non-compliance and suspend production for rectification, the date of ignition delay yet, low production rate. It is reported that, as of mid February, Zibo production line started less than 10......
    At the same time, according to the latest data released by the customs statistics show that in 2016 1-12 months, China's exports of ceramic tiles $5 billion 531 million, down 33.57%, unit price from $0.45 / kg fell to $0.32 / kg. One of them, unglazed brick exports $1 billion 768 million, down 52.15%, glazed brick exports $3 billion 763 million, down by 18.73%. The reason for this and the global economic downturn, frequent anti-dumping; industry overcapacity, product homogeneity serious, relatively low-end brand, vicious competition, enterprise transformation pressure and other factors are closely related.
    In addition, in the background of the country to promote the reform of the supply side, there are low-end products of iron and steel, coal, cement, excess ceramics, glass, petroleum, iron ore, nonferrous metals and other industries, insufficient supply of high-end products, product prices, labor costs soaring problem. Especially in the ceramic industry, energy saving and emission reduction, the overall industry brand, enhance the quality of products is facing tremendous pressure, to the innovation and development of enterprises, vigorously promote the upgrading of the whole industrial chain, the transfer of the value chain, strengthen technological innovation, improve resource utilization, optimize the distribution of productive forces.
    The industry believes that the double impact of supply side reform and energy saving and environmental protection policy, the ceramic industry as a whole will "to the production capacity, production quantity, it will also make adjustments in the future after the supply of enterprises more stable, better quality products, the price will increase. Adhere to quality, innovation and development of quality enterprises, this is undoubtedly a good opportunity in the crisis.
    Precise force, the enterprise should be discerning beads"
At present, the ceramic enterprises will face the problems of the development of various enterprises, in addition to the internal to constantly improve their own brand strength, find personalized road suitable for brand development, but also need a pair of "eye" in magnifier, telescope, microscope functions, integration of industry and society and the government, platforms and other types of data and resources, to see the development of the market.
    There is no doubt that the professional platform will become the enterprise in the crisis, the outbreak of the most powerful and efficient tool. The 28 session was held for 16 years, is known as the world's second, the first Asian Ceramics Exhibition, product market leader Chinese ceramic sanitary ware industry of Foshan Tao Bo, is undoubtedly the enterprise facing the world to showcase the latest and most advanced products and technology platform, but also a great stage domestic and foreign brands of athletics, exchange, and is an excellent the opportunity to the enterprise market, build brand display products! And be able to stabilize and continue to participate in Foshan Tao Bo, but also the company's production capacity, product quality, sound development of the most powerful evidence to help enterprises improve the dealer and end buyers on the brand recognition and trust.
    In the wine is also afraid of deep alley of the moment, to establish a stable foothold in the industry, the right to speak, take the initiative to actively promote marketing, Baotuan development is the key. As a professional business platform of the Foshan fair, also during the twenty-ninth session of the exhibition, to create second China ceramic sanitary areas summit, to strengthen all areas, between various areas of close cooperation between enterprises, development of the common future; most people hold excellent gas products selected by the exhibitors selection, bring a higher degree of concern. At the same time for exhibitors, can help enterprises understand the industry trend, adjust product strategy, promote the brand upgrading.
Sino foreign cooperation, professional platform for international buyers escort"
    2016, the global economic turmoil, leading directly to the continued downturn in the trade situation, purchasing power decline, at the same time, the slow development of the country's construction, the demand for ceramic tiles is greatly reduced. The continuous anti-dumping investigation, it is a huge threat to China's ceramic tile exports. What is more, the industry veteran Yin Hong said, Italy reported that China's ceramic tiles containing highly toxic carcinogens and lead, the event was wantonly expanded, unlimited slander, leading to the emergence of the industry crisis.
    At the same time, in the China ceramic industry changes, as a professional platform for the industry of the Foshan fair, shouldering the responsibility to help enterprises to expand the international market, but also the international buyers objective, in-depth understanding of China tiles, understand China ceramic enterprises, an important bridge and better quality enterprises to engage the. In the upcoming twenty-ninth Foshan ceramic Expo, the organizing committee will organize the international procurement group, such as South Korea, Hongkong interior designers group, Foshan ceramic appreciation group, such as professional procurement mission, deep